Paul Jackman
Digital consultancy
Strategic Constultant
User ExperienceDigital Publishing Strategy
Innovation
User Centred Design
Blended learning
Picture Thinking Communication
Creating new digital products and services for a range of businesses within Pearson Education EMA including Edexcel, Longman, Heinemann, KnowledgeBox, BBC Active and Phoenix.
Working with senior management, publishers and customers, conceptualising and developing key digital products, formats and services for Primary, Secondary, Vocational publishing and assessment in the UK.
I provide strategic thinking, User Experience and User Centred design for content-driven services, software applications, websites and other cross-media formats. A chronology of projects can be found here.
As a member of the Pearson Central Digital Group, I also work as consultant on large scale strategic digital projects.
These include the technological and conceptual relationship between print (as in printed matter.. books) and
large scale digital, content management and publishing and assessment systems.
Working within the world's biggest educational publishers I have an in-depth and specialist knowledge in
developing blended products for teaching and learning (VLEs, Assesment, whiteboards), e-learning
and learner centred design.
I have a particular interest in the use of visual thinking and visual communication within business to commuticate and present ideas, strategy and business solutions - find out more...
Skills and knowledge tags
- Requirements gathering
- Invention and Innovation
- Creativity
- User experience UX
- Collaboration
- Technology stategy
- Information architecture
- User centred design
- Interaction Design
- Learner centred design
- Graphical user interface
- Interaction design
- Working within an Agile software development environment
- Applications design
- Digital strategy
- Developing wireframes and prototypes
- Rapid prototyping
- Blended learning
- Visual thinking
- Adobe Creative Suite
- The humble pencil
- Multi-platform, cross-platform
- Working with an interdisciplinary team
- Communications
- Creating the functional specification
- Storyboarding
- 360 Branding systems
- B2B/B2C strategy
- Product naming
- Enterprise 2.0
- Project planning
- Smart production
- Visibility
- Revenue models
- Visual Design and communication
- Producership
Previously
Head of interaction design
Digital product design, development and managmentCreating new digital products and services for a range of businesses
within Pearson Education EMA including Edexcel and Longman.
Director of new media agency Codename
Primarily we developed digital solutions for the BBC and a large range of other channels and content publishers. Mostly focused on Entertainment and Education, we produced pioneering work with web, interactiveTV, Broadcast, mobile and even the early stages of DAB. Surj Patel, technical director, has since gained a PHD at MIT and Creative Director Keith Robinson continues to create great work for the UK's broadcasters.
BBC
I worked on a large range of projects for the then BBC Multimedia centre and BBC Factual and Learning. A lot of time was spent working with TV producers and directors on developing and planning cross-media TV, Web or multimedia programming propositions.Qualified
With a BA Hons in visual communications from Middlesex University... and prior to that a very influential time (and a lot of fun) at BCAD where I learnt a great deal about Semiotics and drawing that I still use today (thanks to George).
Trumpet
I've worked on a couple of products winning Interactive BAFTAs, a couple of BETT awards and a very old Marcromedia Peoples Choice of the Year collecting dust somewhere.
Other
I've a multitude of creative, inventive projects on the go outside of Pearson, not least developing this 'Visual matters' site and of course nurturing two inspirational boys. Always interested in collaboration, just drop me an email.
